ViganThe Wolfson Centre for Bulk Solids Handling Technology Sailors SocietyCleveland Cascades LtdCoaltrans Asia 2021Cimbria
  • Telestack
  • Cimbria
  • Port of South Louisiana
  • The Wolfson Centre for Bulk Solids Handling Technology
  • Bühler GmbH
  • TOC Events

Cargill survey reveals tech opportunities

(Posted on 23/12/19)

Technology in agriculture (ag-tech) is how we’ll feed a growing population, make farming more sustainable and improve the lives of farm animals, say 85% of the 3,000 participants in Cargill’s new three-continent consumer survey. At the same time, only about half of those surveyed want their food to come from a technologically advanced (versus traditional) farm. Industries like medicine and education are where respondents most want to see technology used. Farming ranks third—above defense, manufacturing, retail and food.

“We know that new technologies are allowing farmers to make better, faster, more informed decisions to feed a hungry world while protecting the planet,” said Sri Raj Kantamneni, managing director of Cargill’s digital business. “We also know that agriculture is still the least digitalized industry sector in the world. That means there’s a lot of opportunity—and a lot of need—for greater investment in ag-tech. This survey highlights that in order to help humanity benefit from these advancements, we first need to do a better job of explaining the value of new technologies to consumers.”

In its quarterly Feed4Thought survey, Cargill found markedly different perceptions of ag-tech across the three surveyed countries. South Korea was the most positive about high-tech farms—both as a source of food (70% pro) and for their potential to make farming more sustainable (95% pro). France was the most apprehensive—with only 37% wanting their food to come from a technologically advanced farm. France and the U.S. thought farmers should benefit most when ag-tech improves operations; South Korea chose consumers. When it comes to tech investments, South Korean and American consumers agreed the top priority should be that they “increase food safety,” while French participants said technology should first and foremost “improve animal well-being.”

Ag-tech can deliver on consumer and producer priorities simultaneously

“It’s my responsibility as a farmer to make sure I’m doing a good job and thinking about nature,” says Shelby Fite of Mann Farms in Ohio, U.S. “Technology is making everything faster, making everything more efficient.”

Real-time scans in poultry houses, for example, use Artificial Intelligence (AI) to give farmers insights so they can maximize animal comfort and health and improve efficiency. iQuatic™, Cargill’s digital tool for aqua, lets shrimp farmers like Jose Alberto Fuentes of Ecuador’s Fuzu, “sleep better,” as it uses sensors to capture data on things like water quality, feeding patterns and weather to inform pond management and increase harvest yields. Facial recognition, through a strategic partnership between Cargill and Cainthus, will allow producers to track changes in a cow’s appearance to gauge their productivity and well-being. Already, Cargill’s Dairy Enteligen analysis integrates data on milk productivity, feed formulation, cow comfort and more so farmers like the van Bergeijks of Canada’s Mountainoak can better monitor herd health.

Latest News

Rio Tinto triples Weipa bauxite mine solar capacity

(Posted on 21/09/21)

Rio Tinto has approved a new solar farm and battery storage at Weipa in Queensland, in a move that will... Read more


Trafigura raises USD400 million US Dollar Bond

(Posted on 21/09/21)

Trafigura Group Pte Ltd, one of the world’s leading independent commodity trading companies, has... Read more


Rio Tinto teams with Caterpillar for zero-emissions autonomous trucks

(Posted on 16/09/21)

Rio Tinto and Caterpillar have signed a Memorandum of Understanding (MoU) for Caterpillar’s development... Read more


German government commits to fund ArcelorMittal Hydrogen DRI plant

(Posted on 13/09/21)

During a visit to ArcelorMittal Germany’s steel plant in Hamburg, Federal Environment Minister... Read more


Fossil-free steel pioneered in cargo handling industry

(Posted on 07/09/21)

Cargotec and SSAB have agreed to work on the introduction of fossil-free steel to the cargo handling... Read more


Australian mining well placed to support Japan’s decarbonisation efforts

(Posted on 02/09/21)

Australian mining’s long-term partnership with Japan on commodity trade to support economic growth... Read more


ADM announces industry’s first carbon neutral milling operations

(Posted on 31/08/21)

ADM has announced that the company has achieved net carbon neutral status for its U.S. flour milling... Read more


Australian grain growers welcome Ag Visa despite tight timing

(Posted on 27/08/21)

GrainGrowers has welcomed the announcement by Australia’s Federal Government to deliver a dedicated... Read more


Marathon to invest in ADM’s soybean facility

(Posted on 23/08/21)

Marathon Petroleum Corp and ADM have announced an agreement to form a joint venture for the production... Read more


Hill Dickinson consolidates commodities expertise

(Posted on 20/08/21)

Maritime law specialist Hill Dickinson has boosted its commodities expertise in Asia and the Far East... Read more


TMS Awards 2021Port of South LouisianaTBA GroupTOC EventsTelestackBühler GmbH
  • Cleveland Cascades Ltd
  • Coaltrans Asia 2021

Subscribe to our newsletter

Keep up to date with the latest global news in bulk cargo handling and shipping