The Wolfson Centre for Bulk Solids Handling Technology TOC Europe 2023Port of StocktonPort of South LouisianaIMPA EventsVan Aalst
  • Bühler GmbH
  • Sailors Society
  • TOC Europe 2023
  • Cimbria
  • Vigan
  • The Wolfson Centre for Bulk Solids Handling Technology

Tech-driven training key to attract Gen Z

Tech-driven training key to attract Gen Z

(Posted on 14/06/21)

Shipping and maritime companies hoping to attract Generation Z (Gen Z) talent should develop personalised and interactive eLearning programmes featuring video content and bold colours, according to education industry research and experts.

In an FE News blog on Gen Z (those born after 1996), Sam Blyth from learning management systems (LMS) developer Instructure wrote that new technology was making it easier to create engaging, interactive experiences for learners. She added that students can control their learning journey by “deciding how, where and when to engage with course material, and to learn in a way that suits them best”.

OneLearn Global, a digital eLearning provider to the maritime sector, has applied this and other findings – such as more than half (59%) of Gen Z preferring to learn by watching videos, according to a Pearson study – to its personalised next-gen LMS, which features interactive and video content.  

The company also uses green throughout its LMS to appeal to the eco-friendly sensibilities of Gen Z. A blog by marketing and PR agency Zen Media talks about how green “means nature and all things organic and natural”. It also describes green as one of the easiest colours on the eye, communicating safety, harmony, growth, luck, wealth, optimism and stress relief.

These findings are in line with a Barnes & Noble College report about Gen Z using on-demand interactive learning tools and videos alongside traditional approaches to education, such as reading a textbook or listening to a teacher in class. Moreover, they benefit from watching recorded lectures and other online content, going through digital study guides or carrying out web-based research.

According to the Barnes & Noble report, Gen Z wants engaging, interactive learning experiences, to be challenged and to be empowered to make their own decisions. As digital natives, they also “expect technology to play an instrumental role in their educational experience”.

The upshot is that maritime and shipping companies should invest in digital technology and online learning tools to attract Gen Z students to the industry, according to Nigel Cleave, Senior Advisor at OneLearn Global.    

“Younger generations brought up in a digital world are used to consuming content – be it educational or recreational – online and through mobile phones or tablets. Using technology to study a particular subject or watch a lecture is second nature to them, which is why it’s so important for the shipping industry to provide training or learning and development through digital and web-based channels.”

Mr Cleave added that educational tools for Gen Z learners in the maritime sector should be engaging, interactive, mentally and visually stimulating, intuitive and available 24/7.

Latest News

Guinea’s Winning Logistics bolsters bauxite fleet with Konecranes barge cranes

(Posted on 31/03/23)

Konecranes has won an order for two Konecranes Gottwald Cranes on Barge from Winning Logistics in Guinea... Read more


Wärtsilä’s world-first derating solution for two-stroke engines

(Posted on 31/03/23)

Technology group Wärtsilä has introduced a new radical derating retrofit solution –... Read more


Zanzinger: shipping not capitalising on digitalisation opportunities

(Posted on 31/03/23)

Thomas Zanzinger, CEO of Ocean Technologies Group (OTG), outlined why he thought many maritime businesses... Read more


DNV upgrades AFI platform to promote data-sharing and zero-carbon transition

(Posted on 28/03/23)

DNV has enhanced its Alternative Fuels Insight (AFI) data platform as part of an effort to accelerate... Read more


East African cement operator orders Siwertell road-mobile ship unloader

(Posted on 24/03/23)

Bruks Siwertell has secured an order for a next-generation Siwertell road-mobile ship unloader, which... Read more


Thordon Bearings delivers support to wind power-in-a-box technology

(Posted on 20/03/23)

Thordon Bearings is supplying its grease-free, self-lubricating ThorPlas-Blue bearing material to a... Read more


New Chairman and CEO for BIO-UV Group

(Posted on 20/03/23)

French water treatment specialist BIO-UV Group has appointed Laurent-Emmanuel Migeon as its new Chairman... Read more


Anglo-Eastern enhances fleet performance with Wärtsilä’s CII tool

(Posted on 07/03/23)

With Wärtsilä’s CII Dashboard, Anglo-Eastern is now able to make better informed decisions... Read more


Siwertell ship unloaders for new Chinese power station

(Posted on 07/03/23)

Bruks Siwertell has completed the commissioning of two large-scale Siwertell ST 790-D-type ship unloaders... Read more


Green Ray project to minimise methane slip from LNG-fuelled engines

(Posted on 28/02/23)

A consortium including technology group Wärtsilä has secured European Union funding to develop... Read more


TOC Europe 2023Bühler GmbHSailors SocietyTBA GroupViganTelestack
  • Van Aalst
  • IMPA Events
  • TBA Group
  • TOC Europe 2023

Subscribe to our newsletter

Keep up to date with the latest global news in bulk cargo handling and shipping