Bühler GmbHTelestackTMS Awards 2023Sailors SocietyVan AalstGeneva Dry
  • Telestack
  • Geneva Dry
  • Van Aalst
  • Cimbria
  • TMS Awards 2023
  • Sailors Society

Tech-driven training key to attract Gen Z

Tech-driven training key to attract Gen Z

(Posted on 14/06/21)

Shipping and maritime companies hoping to attract Generation Z (Gen Z) talent should develop personalised and interactive eLearning programmes featuring video content and bold colours, according to education industry research and experts.

In an FE News blog on Gen Z (those born after 1996), Sam Blyth from learning management systems (LMS) developer Instructure wrote that new technology was making it easier to create engaging, interactive experiences for learners. She added that students can control their learning journey by “deciding how, where and when to engage with course material, and to learn in a way that suits them best”.

OneLearn Global, a digital eLearning provider to the maritime sector, has applied this and other findings – such as more than half (59%) of Gen Z preferring to learn by watching videos, according to a Pearson study – to its personalised next-gen LMS, which features interactive and video content.  

The company also uses green throughout its LMS to appeal to the eco-friendly sensibilities of Gen Z. A blog by marketing and PR agency Zen Media talks about how green “means nature and all things organic and natural”. It also describes green as one of the easiest colours on the eye, communicating safety, harmony, growth, luck, wealth, optimism and stress relief.

These findings are in line with a Barnes & Noble College report about Gen Z using on-demand interactive learning tools and videos alongside traditional approaches to education, such as reading a textbook or listening to a teacher in class. Moreover, they benefit from watching recorded lectures and other online content, going through digital study guides or carrying out web-based research.

According to the Barnes & Noble report, Gen Z wants engaging, interactive learning experiences, to be challenged and to be empowered to make their own decisions. As digital natives, they also “expect technology to play an instrumental role in their educational experience”.

The upshot is that maritime and shipping companies should invest in digital technology and online learning tools to attract Gen Z students to the industry, according to Nigel Cleave, Senior Advisor at OneLearn Global.    

“Younger generations brought up in a digital world are used to consuming content – be it educational or recreational – online and through mobile phones or tablets. Using technology to study a particular subject or watch a lecture is second nature to them, which is why it’s so important for the shipping industry to provide training or learning and development through digital and web-based channels.”

Mr Cleave added that educational tools for Gen Z learners in the maritime sector should be engaging, interactive, mentally and visually stimulating, intuitive and available 24/7.

Latest News

Liebherr Connect to link people, cranes and digital environment

(Posted on 07/05/25)

Liebherr Connect is changing the way people, machines and the environment are connected. With broadly... Read more


Dualog sets a new standard for maritime email

(Posted on 07/05/25)

Dualog has announced a significant update to its email solution: individual corporate email accounts... Read more


Naples cargo operator invests in energy-efficient Konecranes Gottwald MHC

(Posted on 01/05/25)

Magazzini Generali Silos Frigoriferi (MGSF), part of the Klingenberg Group, has ordered a Konecranes... Read more


FuelEU Maritime compliance strategy is commercial priority, says OceanScore

(Posted on 28/04/25)

FuelEU Maritime represents a strategic headache for shipping companies on the same level as its technical... Read more


Wärtsilä upgrade to deliver emissions savings for Ulusoy bulk carriers

(Posted on 22/04/25)

Technology group Wärtsilä will upgrade the Wärtsilä RT-flex main engines... Read more


Steelpaint secures major order for application on 39 bulk vessels

(Posted on 22/04/25)

German coatings firm Steelpaint GmbH has secured a major order to supply its specialist Stelpant... Read more


BAR Technologies' WindWings a practical solution

(Posted on 15/04/25)

In the wake of the International Maritime Organization's (IMO) Marine Environment Protection Committee... Read more


Orderbook for all dry-bulk vessel classes falls by 26% Y-o-Y in Q1

(Posted on 15/04/25)

Global economic uncertainty and a cooling of the market has seen newbuild orders for dry-bulk vessels... Read more


Alfa Laval expands its portfolio with NRG Marine acquisition

(Posted on 03/04/25)

Alfa Laval has completed the acquisition of UK-based NRG Marine, a leading provider of ultrasonic anti... Read more


MBF and ZESTA MoU to accelerate zero-emission shipping

(Posted on 03/04/25)

In a landmark moment for the global maritime industry, the Maritime Battery Forum (MBF) and the Zero... Read more


ViganPort of South LouisianaTBA GroupPort of StocktonCimbria
  • Bühler GmbH
  • TBA Group
  • Port of Stockton
  • Vigan

Subscribe to our newsletter

Keep up to date with the latest global news in bulk cargo handling and shipping