TMS Awards 2023ViganBühler GmbHCimbriaGeneva DrySailors Society
  • TMS Awards 2023
  • TBA Group
  • Port of Stockton
  • Van Aalst
  • Port of South Louisiana
  • Vigan

Tech-driven training key to attract Gen Z

Tech-driven training key to attract Gen Z

(Posted on 14/06/21)

Shipping and maritime companies hoping to attract Generation Z (Gen Z) talent should develop personalised and interactive eLearning programmes featuring video content and bold colours, according to education industry research and experts.

In an FE News blog on Gen Z (those born after 1996), Sam Blyth from learning management systems (LMS) developer Instructure wrote that new technology was making it easier to create engaging, interactive experiences for learners. She added that students can control their learning journey by “deciding how, where and when to engage with course material, and to learn in a way that suits them best”.

OneLearn Global, a digital eLearning provider to the maritime sector, has applied this and other findings – such as more than half (59%) of Gen Z preferring to learn by watching videos, according to a Pearson study – to its personalised next-gen LMS, which features interactive and video content.  

The company also uses green throughout its LMS to appeal to the eco-friendly sensibilities of Gen Z. A blog by marketing and PR agency Zen Media talks about how green “means nature and all things organic and natural”. It also describes green as one of the easiest colours on the eye, communicating safety, harmony, growth, luck, wealth, optimism and stress relief.

These findings are in line with a Barnes & Noble College report about Gen Z using on-demand interactive learning tools and videos alongside traditional approaches to education, such as reading a textbook or listening to a teacher in class. Moreover, they benefit from watching recorded lectures and other online content, going through digital study guides or carrying out web-based research.

According to the Barnes & Noble report, Gen Z wants engaging, interactive learning experiences, to be challenged and to be empowered to make their own decisions. As digital natives, they also “expect technology to play an instrumental role in their educational experience”.

The upshot is that maritime and shipping companies should invest in digital technology and online learning tools to attract Gen Z students to the industry, according to Nigel Cleave, Senior Advisor at OneLearn Global.    

“Younger generations brought up in a digital world are used to consuming content – be it educational or recreational – online and through mobile phones or tablets. Using technology to study a particular subject or watch a lecture is second nature to them, which is why it’s so important for the shipping industry to provide training or learning and development through digital and web-based channels.”

Mr Cleave added that educational tools for Gen Z learners in the maritime sector should be engaging, interactive, mentally and visually stimulating, intuitive and available 24/7.

Latest News

New Ro-Ro Radial Telescopic Unit continues Telestack innovation

(Posted on 28/05/24)

Telestack are launching the NEW TSR 40 Radial Telescopic, the only Roll On-Roll Off (Ro-Ro) Radial Telescopic... Read more


Florida port orders two Konecranes Gottwald Generation 6 MHCs

(Posted on 28/05/24)

SeaPort Manatee will bring extra capacity to general cargo and container handling at their operations... Read more


Liebherr-MCCtec GmbH honoured again with EcoVadis gold medal

(Posted on 28/05/24)

Liebherr-MCCtec GmbH has once again achieved the gold medal, which is reserved for the top 5% of all... Read more


Bruks Siwertell radar based anti-collision systems enables safer, faster unloading

(Posted on 22/05/24)

Bruks Siwertell has launched new digital advances designed to enhance the safety and efficiency of dry... Read more


SAFEEN trials first electric tug in Middle East

(Posted on 22/05/24)

SAFEEN Group, part of AD Ports Group, has announced it is trialling an electric tug within their Marine... Read more


GTMaritime’s enhanced GTDeploy to support advanced fleet management

(Posted on 15/05/24)

Leading provider of secure maritime data communications software, GTMaritime, has unveiled an enhanced... Read more


ClassNK and StormGeo collaboration to advance maritime decarbonisation

(Posted on 15/05/24)

ClassNK has partnered with StormGeo for seamless sharing and verification of emission data.The collaboration... Read more


AXSMarine and Nextvoyage expand services

(Posted on 09/05/24)

AXSMarine, a pioneer and market leader in the provision of advanced solutions for shipping professionals... Read more


ClassNK releases Alternative Fuels Insight report

(Posted on 09/05/24)

ClassNK has released the report 'ClassNK Alternative Fuels Insight,' which summarizes the characteristics... Read more


Oceanly Performance ensures EU-ETS compliance

(Posted on 09/05/24)

As the world races towards carbon neutrality, Oceanly, a leading provider of fleet performance solutions... Read more


Van AalstPort of South LouisianaTBA GroupPort of StocktonTelestack
  • Bühler GmbH
  • Telestack
  • Geneva Dry

Subscribe to our newsletter

Keep up to date with the latest global news in bulk cargo handling and shipping