Tech-driven training key to attract Gen Z
(Posted on 14/06/21)
Shipping and maritime companies hoping to attract Generation Z (Gen Z) talent should develop personalised and interactive eLearning programmes featuring video content and bold colours, according to education industry research and experts.
In an FE News blog on Gen Z (those born after 1996), Sam Blyth from learning management systems (LMS) developer Instructure wrote that new technology was making it easier to create engaging, interactive experiences for learners. She added that students can control their learning journey by “deciding how, where and when to engage with course material, and to learn in a way that suits them best”.
OneLearn Global, a digital eLearning provider to the maritime sector, has applied this and other findings – such as more than half (59%) of Gen Z preferring to learn by watching videos, according to a Pearson study – to its personalised next-gen LMS, which features interactive and video content.
The company also uses green throughout its LMS to appeal to the eco-friendly sensibilities of Gen Z. A blog by marketing and PR agency Zen Media talks about how green “means nature and all things organic and natural”. It also describes green as one of the easiest colours on the eye, communicating safety, harmony, growth, luck, wealth, optimism and stress relief.
These findings are in line with a Barnes & Noble College report about Gen Z using on-demand interactive learning tools and videos alongside traditional approaches to education, such as reading a textbook or listening to a teacher in class. Moreover, they benefit from watching recorded lectures and other online content, going through digital study guides or carrying out web-based research.
According to the Barnes & Noble report, Gen Z wants engaging, interactive learning experiences, to be challenged and to be empowered to make their own decisions. As digital natives, they also “expect technology to play an instrumental role in their educational experience”.
The upshot is that maritime and shipping companies should invest in digital technology and online learning tools to attract Gen Z students to the industry, according to Nigel Cleave, Senior Advisor at OneLearn Global.
“Younger generations brought up in a digital world are used to consuming content – be it educational or recreational – online and through mobile phones or tablets. Using technology to study a particular subject or watch a lecture is second nature to them, which is why it’s so important for the shipping industry to provide training or learning and development through digital and web-based channels.”
Mr Cleave added that educational tools for Gen Z learners in the maritime sector should be engaging, interactive, mentally and visually stimulating, intuitive and available 24/7.
Latest News
BAR Technologies appoints Panmarine to support Greece and Cyprus growth
(Posted on 29/05/26)BAR Technologies has appointed Panmarine & Industrial Services Ltd. as its commercial consultant... Read more
ClassNK releases Guidelines for 3D Model-Based Approval
(Posted on 29/05/26)ClassNK has released the “Guidelines for 3D Model-Based Approval (3DMBA)”, which summarizes... Read more
IRS awards Type Approval Certification to GRSE for Marine Hull and Line Valves
(Posted on 29/05/26)Indian Register of Shipping (IRS) is pleased to announce the handover of Type Approval Certificate to... Read more
Superior’s Patriot Cone Crushers gain more horsepower options
(Posted on 29/05/26)Superior Industries, Inc., a US-based manufacturer and global supplier of bulk material processing and... Read more
Partnership creates secure digital backbone for maritime cyber security
(Posted on 25/05/26)A strategic partnership signed between Cydome and Rakuten Maritime aims to provide shipping companies... Read more
Liebherr opens Digital Solutions Campus in Hamburg during TOC Europe
(Posted on 25/05/26)At TOC Europe, Liebherr presented a comprehensive maritime portfolio combining digital tools and its... Read more
ESL Shipping and QMill explore quantum computing for complex shipping decisions
(Posted on 22/05/26)Leading carrier of dry bulk cargoes in the Baltic region, ESL Shipping, has launched a multi-year research... Read more
Third electric LPS 550 strengthens PD Ports bulk handling capability
(Posted on 14/05/26)An LPS 550 fitted with an electric drive has been delivered to Middlesbrough from Liebherr’s Baltic... Read more
‘Smart ships’ failing to turn data into real intelligence, warns SmartSea
(Posted on 13/05/26)The maritime industry’s push towards “smart shipping” is falling short, with many... Read more
Steelpaint completes trial coating on Mur shipping bulker
(Posted on 11/05/26)Steelpaint GmbH, the German manufacturer of high-performance single-component moisture cure polyurethane... Read more
