- About us
- IBJ Awards
- Free Sample
- Contact us
Tech-driven training key to attract Gen Z
(Posted on 14/06/21)
Shipping and maritime companies hoping to attract Generation Z (Gen Z) talent should develop personalised and interactive eLearning programmes featuring video content and bold colours, according to education industry research and experts.
In an FE News blog on Gen Z (those born after 1996), Sam Blyth from learning management systems (LMS) developer Instructure wrote that new technology was making it easier to create engaging, interactive experiences for learners. She added that students can control their learning journey by “deciding how, where and when to engage with course material, and to learn in a way that suits them best”.
OneLearn Global, a digital eLearning provider to the maritime sector, has applied this and other findings – such as more than half (59%) of Gen Z preferring to learn by watching videos, according to a Pearson study – to its personalised next-gen LMS, which features interactive and video content.
The company also uses green throughout its LMS to appeal to the eco-friendly sensibilities of Gen Z. A blog by marketing and PR agency Zen Media talks about how green “means nature and all things organic and natural”. It also describes green as one of the easiest colours on the eye, communicating safety, harmony, growth, luck, wealth, optimism and stress relief.
These findings are in line with a Barnes & Noble College report about Gen Z using on-demand interactive learning tools and videos alongside traditional approaches to education, such as reading a textbook or listening to a teacher in class. Moreover, they benefit from watching recorded lectures and other online content, going through digital study guides or carrying out web-based research.
According to the Barnes & Noble report, Gen Z wants engaging, interactive learning experiences, to be challenged and to be empowered to make their own decisions. As digital natives, they also “expect technology to play an instrumental role in their educational experience”.
The upshot is that maritime and shipping companies should invest in digital technology and online learning tools to attract Gen Z students to the industry, according to Nigel Cleave, Senior Advisor at OneLearn Global.
“Younger generations brought up in a digital world are used to consuming content – be it educational or recreational – online and through mobile phones or tablets. Using technology to study a particular subject or watch a lecture is second nature to them, which is why it’s so important for the shipping industry to provide training or learning and development through digital and web-based channels.”
Mr Cleave added that educational tools for Gen Z learners in the maritime sector should be engaging, interactive, mentally and visually stimulating, intuitive and available 24/7.
Acknowledging the importance of China as a crew-supply nation, Ocean Technologies Group has added an... Read more
Superior Industries, Inc., a U.S.-based manufacturer and global supplier of bulk material processing... Read more
Bedeschi has signed a new order with Italcementi for the supply of clay handling equipment and other... Read more
Leading survival technology provider, Survitec, has relaunched its lifeboat inspection solution underpinned... Read more
Cimbria, a world leader in the field of high-tech solutions for Grain & Seed processing, has strengthened... Read more
A TAKRAF double jib level luffing ship unloader has arrived at an important deep-water port on the Australian... Read more
Global dry-cargo and multipurpose ship operator RIX Shipmanagement Ltd has chosen KVH Industries&rsquo... Read more
New online platform, ABB Ability Marine Fleet Intelligence – Advisory, combines the power of cloud... Read more
Mastermind Shipmanagement Ltd., Navkratis Ltd., and DESMI Ocean Guard A/S have announced that Mastermind... Read more
Since the start of production in 2005, Liebherr-MCCtec Rostock GmbH has manufactured and delivered well... Read more