The Wolfson Centre for Bulk Solids Handling Technology

Superior Industries seeks partnerships at bauma

(Posted on 22/01/19)

Superior Industries Inc., an American-based manufacturer and global supplier of bulk material processing and handling systems, is seeking new relationships with construction equipment dealers and distributors at bauma 2019. Before the event, distribution representatives looking to meet with Superior at bauma are asked to complete an online form at the company’s website

“Outside of the Americas, we’ve built successful distributor relationships in Australia, New Zealand, Russia and other regions,” says John Garrison, the manufacturer’s vice president of sales. “Our target at bauma will be dealers located in Europe, the Middle East and Africa (EMEA).”

Late in 2016, Michael Dunne joined Superior as its first ever business development manager responsible for opportunities throughout the EMEA. The industry veteran – with experience inside Weir and Terex – has established a European-based entity for Superior and works closely with the manufacture’s product development team to establish design standards and unique features for the European market.

“At Superior, our dealers play a major role in our new product development process,” says Garrison. “We’re looking for partners who know their local market well and want to be served by a manufacturer who will custom design, build and relentlessly support equipment specific for the region and it’s dry bulk material producers.”

A dozen executives, product specialists and application experts will be available throughout the duration of bauma. Superior’s showcase will be located in Hall B2, stand 107.

First established in 1972, Superior was founded by the son of a sand and gravel producer. At the beginning of his career, Neil Schmidgall improved portability and production technology for his father’s plants. When neighboring aggregate producers asked if he could improve their equipment, Schmidgall took his company public. Since then, Superior has maintained a strong entrepreneurial and enthusiastic approach to business. The manufacturer established conveyor and plant portability designs that are favored all around the world. In 2016-17 – after several acquisitions and some in-house design projects – Superior debuted a brand new group of crushing, screening and washing equipment. These products joined an existing and evolving conveyor and custom plant portfolio for a complete product offering from Rock Face to Load Out®. In addition, Superior uses its material handling skills to design and build a dependable line of conveyor idlers, pulleys, scrapers and accessories. The rapidly growing, locally-owned company is headquartered in Morris, Minnesota, with ten additional manufacturing plants throughout the United States, Canada and Brazil.