ESL and AtoB@C to unite under one ESL Shipping brand
(Posted on 18/06/26)
ESL Shipping is to integrate its subsidiary AtoB@C Shipping into a unified ESL Shipping brand. The brand consolidation strengthens the company’s market position, clarifies its service offering, and supports long?term growth across key segments. ESL Shipping is a leading carrier of dry bulk cargoes in the Baltic region.
“A single brand enables us to present a clearer, stronger identity to our customers and partners. AtoB@C Shipping has been an integral part of our group since 2018, and bringing our activities together under one name allows us to simplify communication and improve service integration across Coaster and Handy segments,” says Mikki Koskinen, Managing Director of ESL Shipping
The transition will be implemented gradually over the coming months. Materials and digital platforms, including websites, will be updated in phases to ensure a smooth and practical rollout.
All current customer agreements, contacts, and operations will continue without interruption. The unified brand will improve internal efficiency and ensure consistent customer experience across all touchpoints.
The brand unification does not affect existing services, operational reliability, or customer commitments. Crews, personnel, and operational structures continue as before.
“We are committed to ensuring that our customers experience this change as seamless,” says Frida Rowland, Director, Business Unit Coasters. “The unified brand reflects our shared capabilities and the strengths of both organisations.”
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